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.xxx is a sponsored top-level domain (sTLD) intended as a voluntary option for pornographic websites on the Internet. It is pronounced “dot triple-ecks” or “dot ecks ecks ecks.” The International Foundation for Online Responsibility is the organization that is supporting this event (IFFOR). ICM Registry LLC manages the registry. On March 18, 2011, the ICANN Board voted to authorize the sTLD. It went into service on April 15, 2011.

The sunrise period began on September 7, 2011, at 16:00 UTC, and ended on October 28, 2011. The Landrush phase lasted from November 8 to November 25, and General Availability began on December 6, 2011.

A gTLD (generic top-level domain) for sexually explicit material was proposed as one tool for resolving the conflict between those who want to provide and access such material via the Internet and those who want to prevent access to it, whether by children and adolescents or employees at their workplaces.

Xxx Domains

Advocates of the idea believe that it will be easier for parents and employers to ban the entire TLD rather than using more complex and error-prone content-based filtering, and that it will not impose any limits on those who choose to use it.

Editors of explicit material sites, on the other hand, were concerned that using a single TLD like.xxx would make it easy for search engines to block all of their content.

Critics argue that because there is no requirement for providers of explicit content to use the TLD, sexually explicit material will continue to be commonplace in other domains, rendering the TLD ineffective at restricting access and simply creating a new “landrush” as registrants of.com domains hosting explicit material attempt to duplicate their registrations in the.xxx domain, competing with operators hoping to register desirable names unavailable in other TLDs. There is also concern that the existence of.xxx will lead to laws mandating its usage for sexually explicit material, potentially resulting in legal problems over the definition of “sexually explicit,” free speech rights, and jurisdiction.

There have also been early signs that.xxx domain names will be registered not with the intention of focusing on pornographic content, but to benefit from the adult connotations as part of a marketing strategy. For example, consider the registration of kite.xxx, which is focused at the extreme sport of kitesurfing and so capitalizes on sexual overtones and innuendo for satire and advertising purposes. Another case of a.xxx domain name being registered without an emphasis on pornographic content was popebenedict.xxx, which had pro-Islamic content despite being named after Pope Benedict XVI.

The.XXX TLD was suggested by ICM Registry in 2000 and resubmitted in 2004, however it was met with heavy criticism from lawmakers and conservative groups.

On June 1, 2005, ICANN announced preliminary approval of.xxx as a sTLD comparable to.aero,.travel, and so on. ICM stated that domains would cost $60 per year. Discussions about the deployment of.xxx were removed from the agenda of the ICANN Governmental Advisory Committee (GAC) in December 2005, casting doubt on the domain’s future. The GAC drafted a letter of concern to the ICANN board about.xxx at their March 2006 meeting. On May 10, 2006, ICANN revoked the approval. On January 6, 2007, ICANN issued a revised proposal[13] for public discussion in response to modifications to the ICM registry’s policy, which included policing any site that signed up to utilize the.xxx registry. On March 30, 2007, the ICANN board of directors once again rejected the.xxx domain.  proposal for the third time.

In accordance with ICANN bylaws, ICM submitted an application with the International Centre for Dispute Resolution on June 6, 2008, seeking an independent review of ICANN’s decision. The filing was designated as ICDR Case No. 50 117 T 00224 08, and a live hearing was held in September 2009 in Washington, DC, during which both parties provided documentary evidence and witness testimony. The ICDR’s independent review panel, comprised of Stephen M. Schwebel, Jan Paulsson, and Dickran Tevrizian, published its declaration on February 19, 2010. [16] The panel determined that the “.XXX sTLD application met the required sponsorship criteria,” and that “the Board’s reconsideration of that conclusion was not consistent with the application of impartial, objective, and fair written policy.”

On March 26, 2010, the public comment period was launched. [18] The ICANN board resolved to begin the process, including further due diligence and GAC discussions, at the June 2010 ICANN meeting in Brussels.

The board of ICANN approved the execution of the registration agreement with ICM for the.xxx sponsored top level domain on March 18, 2011. The vote was 9 in favor, 4 against, and 3 abstentions.

ICM is predicted to earn more than $200 million a year from 3 to 5 million domain registrations, as companies are likely to register their domains defensively.

On November 16, 2011, Manwin International, a pornographic firm that runs a slew of popular adult websites, including YouPorn, requested a second ICANN Independent Review Proceeding. Manwin requests that the.xxx delegation be cancelled or, if not, put up for renewal competition.

On the same day, Manwin and adult film company Digital Playground filed a lawsuit against ICM in the Central District of California, alleging antitrust and competition violations.

The suit claims that ICANN provided “no competitive process for the award of the.XXX registry contract” and that ICM CEO Stuart Lawley “has announced that he expects to be able (and intends) to prevent the establishment of any other (potentially competing) adult-content TLDs, including through a contractual promise by ICANN not to approve such TLDs.”

Judge Philip S. Gutierrez granted in part and declined in part ICANN’s attempt to dismiss Manwin’s allegations on August 14, 2012, allowing the litigation against ICANN to proceed. The lawsuit was voluntarily dropped by the parties on May 10, 2013, most likely owing to a private settlement.

Coalition for Free Expression
The Free Speech Coalition opposed the domain, claiming it would “hurt the adult entertainment business” by inviting censorship and banning while raising funds for ICM without taking the “best interests of the industry” into account.

Starting in 2005, there was an alternative implementation of .xxx by New.net, a private domain registration service unaffiliated with ICANN, via an alternative DNS root. New.net no longer offers domain names under this unofficial TLD.[original research?]

Another unofficial .xxx TLD was previously available through the alternative DNS root system administered by the now-defunct AlterNIC.

Accredited registrars

As of 6 December 2016.

  • 101 Domain
  • Ascio
  • DomainTheNet
  • EasySpace
  • En Circa
  • GoDaddy
  • Hexonet
  • IP Mirror
  • Marcaria (company)
  • Nominate.com
  • Rebel.com
  • Regtons
  • Safenames
  • United Domains

Xxx Domains 1

What are .xxx domain names?

Let’s not be coy. Most people can guess .xxx domain names were built for adult websites, an industry that generates thousands of dollars every second and millions of online searches each year. With that in mind, dot xxx has a couple of powerful uses:

  1. Letting people find X-rated content more easily.
  2. Letting people avoid X-rated content more easily.

If you were operating an adult website, it wouldn’t be much use if someone stopped by looking for, say, knitting supplies. And if someone were looking for delightfully colored yarn and happened to stumble upon steamy adult content instead, well… You get the idea.

Dot xxx can spice up your site or protect your reputation.

If you’re looking to register .xxx, it’s probably for starting an adult website. Grab that .xxx domain extension as quick as you can. When it comes to adult entertainment, one of the most important things is name recognition with the right buzzwords — and you don’t want to get scooped by a competitor.

But say you aren’t in the adult industry. It’s hard to imagine any scenario where you’d buy .xxx for your online presence, but we’ve got a pretty good one for you: Brand protection. If protecting your brand, product or business name is essential to what you do, get the .xxx domain to prevent anyone else from associating it with your name.

How do I use a .xxx domain?

If you plan to launch a website using your .xxx domain, you must become a member of the Sponsored Community. The membership process is fast, easy and free. Just confirm your contact information and get a membership ID, which also works for any other .xxx domains you registered — no need to repeat the process for each one.

However, if you don’t plan to launch a website using your .xxx domain name, you don’t need to become a member of the Sponsored Community. Simply register .xxx and be on your way.

Don’t let your .xxx domain slip away.

It doesn’t matter why you’re planning to register .xxx — just do it soon. Otherwise, someone might register it first and claim your niche in the world of adult entertainment — or use your wholesome, family-friendly brand to drive traffic to their not-so-wholesome site. Either way, get your .xxx domain name today.
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