Waakye is what will determine the success of this product
At a glance, the bottled one may not look nice. But the package comes with a green leaf and even a foil. So I believe if the bottled waakye is poured onto the attached leaf, it will look just as nice.
Like i said earlier, the quality of the waakye is what will determine the success of this product.
I’ve read a couple of comments about this innovation and indeed, some are quite interesting.
What you should all know is that, disruptive innovation always creates confusion.😊
But analysing the innovation itself, it’s brilliant because it’s transparent and you see the food beautifully layered inside the container.
The bottling is what probably should have been modified into a bowl form. But even with that, see how much publicity that seemingly “erroneous” packaging has generated for the product.
From a business point of view, i’ll say that the marketing strategy was genius. They now have a lot of attention which could have cost them a lot.
Waakye is not a new product and it’s very common. So for them to have been able to do something to get this much attention, they deserve a thumbs up.
But the most important thing is the intrinsic value. The waakye has to be nice. If the food is not nice, then it can backfire.
