ECOWAS TO HARMONIZE GRAPHIC CHARTER AND VISUAL IDENTITY
Communication Officers of institutions, specialized agencies and representations of the ECOWAS met from 25 to 27 November 2020 in Abidjan, Côte d’Ivoire, for a regional workshop on the new ECOWAS graphic charter and visual identity.
This meeting was organized by the ECOWAS Communication Directorate with the support of the office of the German International Cooperation Agency for Development (GIZ) in Abuja. The Chief of Staff of the Minister of African Integration and Ivorians living abroad, Gbatto Felicien Bagui, presided over the opening ceremony. He had at his side the Resident Representative of ECOWAS in Côte d’Ivoire, Babacar Carlos Mbaye.
The goal of the meeting was to strengthen the capacities of Communication Officers on the new graphic charter and visual identity of ECOWAS to further harmonize communication within the institution to enable the sub-regional institution to communicate “with a single voice”.
Also, it aimed at aiding the participants of this workshop share their experiences and exchange views on the standard template of the Community’s graphic charter and visual identity, to raise ECOWAS positioning to the level of internationally renowned institutions.
A graphic charter is a document that groups together all the characteristics and graphic recommendations that must be used on the various communication media.
This graphic guide includes all logos, fonts (typographies), colors, icons, layers and other symbols. Thus, the graphic charter of ECOWAS is the document that presents the visual identity of the institution.